Hidden in a studio and showroom in a beautiful old apartment at number 23 on Masarykova Street in Zagreb fashion brand Facade We have followed and adored from the very beginning. Behind the brand is the owner of Patricia Sladić. It is actually the brand, not the back of the brand. From the very beginning of the fashion brand Facade, Patricia has been a women’s groupand today, with the help of a small team, she creates outfits that initially win.
We stopped by for a casual afternoon socializing at Patricia’s and talked about pretty much everything – crazy teen combos, first Front pieces, slow fashion about the concept, challenges and joys of his work, and of course his autumn and winter collection. What did he learn? Read below.
Fashion Before the Front
Before you started thinking about creating clothes and starting your own fashion brand, was fashion always something you were interested in?
Yes, it can be said that fashion is something I have always been interested in and love doing in my spare time – doing things again, sewing, destroy. As for my personal approach to fashion and clothing style, I can say that I paid more attention before I started dealing with fashion. I went to more fashion stores, did shopping, followed trends and tried to keep up with them.
What were some of the biggest influences on your approach to fashion – back in the days when we tried the most fashion in your youth and then started creating on your own?
The days of adolescence were chaos, difficult. There were circus combos. I belong crazy so he followed my personal style both during high school and early in college. It was the bare we followed and the way we dressed. From honey bags to platforms to crazy hairstyles, she had everything she could never wear to herself today. But I’m glad I went through that period because I also carried a certain amount of creativity and effort to wear something I wasn’t with me. mainstream.
Then I cannot point to a specific style or person that influences what I like or do today. It is more of my personal journey. When I look at what I did at the beginning of the front four or five years ago, they are quite different from what I did today.
When were your first fashion creations that still do not carry the Facade signature created?
In high school. I still had a working sewing machine today. It wasn’t a seam, seldom would I really do anything from scratch. It was more of a make-up, so I would say these were some of the first creations I made and wore.
From the first dress sold to the brand we adore
When did the love of games turn into fashion brand Fasada Studio with the love of fashion and fashion?
Four, five years ago. I see this as a service start because at that time my first dress was sold to a person I didn’t know until then, and I see it as a start. At that moment the story began to roll gently and shyly. I would produce a few things a month. My friends started to put on my things and the sound became more and more.
More seriously, it was maybe three years ago when I officially launched the brand with my partner and started living from what I do, paying for the field I work and the tailor who worked with me.
I guess it’s pretty obvious. The exterior is something you experience at first. The name was invented by my partner. It took me a long time to get along with him.
The moment you started Facade, what were some of the first ideas, things, and principles you immediately set up, and which are the same today?
First of all, I knew that I wouldn’t be creating too many tracks and that would never turn into a big production on a monthly, seasonal, or yearly basis, but there would be little left to do everything alone or with a small crew. Another thing is the presentation of the collections that I want to take a more intimate approach to. This is largely about my introverted nature, so I stay away from big events that aren’t close to me or that lead me into unnatural situations. Although not a typical approach, customers often state that they are happy to see it.
Were there things that you initially dreamed of somehow but eventually realized with work that they were not sustainable?
It has definitely happened many times in every aspect of the business, from running social networks to material sourcing and production itself, to process, photography. I’ve encountered at least one or more in every aspect of the business and set out to do something one-way and then trampled it. For a long time I was convinced that I would not use fabrics made from artificial materials, which is unfortunately almost impossible to avoid.
Slow fashion as the core of façade philosophy
Your approach to creation is perhaps best described slow fashion. What does slow fashion mean for you at your brand level and also at the Croatian and world fashion scene?
Most of what I do at the front level slow and that’s the only way I know. From the very beginning, you do everything yourself – you choose the materials yourself, tailor, sew, edit the photography. Everything is slow, everything is small – everything slow. When it comes to fabrics, as we just mentioned, I try as hard as I can to choose materials that I know where they come from and how they are processed, but I am not always successful at that.
At the Croatian and world fashion level, I think it would definitely be appropriate to have some places that are covered in all these segments and meet the requirements, where they supply much smaller brands and manufacturers with quite a lot of salaried workers, fabrics that know how they are processed. which one today slow fashion. On the other hand, it is also largely related to our relatively low purchasing power, and there are no doubt that the garments people buy have more and greater existential problems than their origin. I think younger generations and those who can afford it are starting to think about what and how much they buy.
Slow fashion The approach to fashion is related to the technical side of your business as well as the creative side. What does your creative process look like?
Of course. Every day is different every month. It all starts with fabric because I think most home fashion designers can’t afford to make fabric for themselves, like big fashion houses out there. There aren’t many searches here because you are not limited to an offer that already exists. You actually need to adapt the ideas to the fabrics you choose and buy, they may or may not match. Often I dream of something, I start doing it, but it is not what I imagined, so I go in the other direction. I multi-model cuts where several different creations are created from a single cut.
Facades also stands out as a fashion brand that does not have a classic collection but has smaller collections. How does Facade work at the collection building level?
Sometimes I start with the idea of creating a mini collection of a dozen pieces right at the beginning, and sometimes I start with a single piece that I keep building a story around.
Creating a fashion brand brings that business side of the story as well as being creative. How difficult is it for you to navigate between these two completely different roles?
I am fortunate that both my private and commercial partner helped me and covered this administrative side with bills and paperwork, whereas my role is even more creative. However, it is definitely challenging and can be very stressful, especially high season. Not like that high season As brands and web shops meet outside, but for us summer is the time when we need to blend in with all the shops we sell the most and sell our clothes, mostly the beach.
It is inevitable that we will also touch on the current situation. The Corona virus outbreak has left its mark on the fashion industry, especially when it comes to small brands. Whats up?
In principle, it’s not as bad as we initially thought. When it all started in March, I thought the rest of the year was erased, there would be no work, no summer season. However, I have to admit that when we got back to the studio to work, clients pretty much came back. Carefully, but they came back, so work back. We have no choice but to try, work and expect to get better.
Despite all the difficulties, which part of the work makes you most happy – the process of creating itself, or the moment you see the finished model you’re happy with?
Both, but my favorite moment is the moment I make a piece that will be Wow!! This does not happen many times. I counted one, maybe three times a year. All of my pieces are precious to me and I love them all, but some pieces are more special than others. I also enjoy the creation process itself, especially on the weekends when my beloved tailor is gone and I’m alone in space. You let go of thought, turn on the music and see where it will take you.
What are you preparing for autumn and winter?
Anything. We managed to move to Italy in the supply of new fabrics, we prepared jackets, coats and winter coats. We are also planning an interesting photo shoot soon. Follow us on Instagram and you will find out soon.
Will something surprise us?
Maybe they will, but we won’t explain too much.
You can follow the fashion brand Facade from your Instagram profile. @ fasada.studioYou can visit it on 23/1 Masarykova Street with prior notice.
Photo: Sanja Ebip Jagatic