In 2015, Danish fashion designer Ditte Reffstrup presented a new collection of his work on the secret tennis court of the Mercus Hotel in Copenhagen. fashion brand Ganni. It was a very important moment in the history of the brand, when the brand, known only by Scandinavian fashion designers, stood out on the world fashion scene. A new fashion star is born!
GANNI – A FASHION BRAND THAT SHAPES THE WORLD
With his unique approach to fashion from season to season, Ganni has gained more and more fans around the world who know the future of fashion in his fun creations. Now, four years after a show that changed everything, Ditte and his wife and business partner Nicolaj decided to return to the same tennis court to celebrate their decade on the fashion scene and present a new fashion collection signed by Ganni.
Scandinavian fashion fans gathered in Copenhagen last week when the fashion week season started. Following huge collections of increasingly popular Danish brands such as Baum und Pferdgarten, By Malene Birger, Rodeber and Stina Goya, the grand finale of Copenhagen Fashion Week was brought to the show by perhaps the most popular Danish brand of today. Famous faces of the street style scene gathered in the front rows of the stands of the tennis court, Danish singer MØ opened a fashion show where even the rain could not do anything.
The models in the latest Ganni creations of the spring / summer 2020 collection walked the green podium, once again confirming the uniqueness of the brand and justifying its popularity. With a recognizable Scandinavian stamp, Ganni’s creations brought a combination of bright and earthy colors, a play of cut and silhouette, and fashion accessories we can already say will be on the most coveted list for next spring and summer. Acting and fusion of a seemingly incompatible philosophy that made the Ganni brand stand out as one of the top brands today and triggered major changes in the Scandinavian fashion scene a few seasons ago.
The big day for the Ganni brand ended with a big celebration party at Copenhagen Villa Kultur, where Scandinavian fashion elite and fans of the brand such as Pernilla Teisbæk and Blanca Miro came together #GanniGirls.
Below, discover the best looks for the 2020 Spring / Summer season by Ganni, the Scandinavian fashion brand that conquered the world.
GANNI SPRING / SUMMER 2020